"The Kiss Examination" - Eben Pagan"s #1 Copywriting Magic formula Disclosed

Last Thursday, I had the privilege of attending Altitude’s Million Dollar Promoting Makeover seminar with Eben Pagan. If you will not know who Eben Pagan is, nicely…. let us just say that Mike Dillard and hundreds of other prime tier entrepreneurs are his advertising college students. If that doesn’t get your interest, he goes by the pen name “David DeAngelo” in the Relationship Advice area of interest and generates above $20 Million for each year in product sales from DoubleYourDating.com.

Perfectly as section of this exclusive prospect, Eben was placing attendees in the “sizzling seat” are living on stage. He would virtually convey a person on stage, flash their web page on the big display screen and redesign your advertising approach, your copywriting, your website style and design and assistance consider your advertising from ZERO to $Millions in under 15 minutes.

Perfectly, I was one particular of these fortunate business people who obtained set in the “sizzling seat” and it was badass! Eben commonly rates $10,000 for the very same sort of advertising makeover in non-public, so having torn apart in public was nicely worth the monetary price savings.

Originally, matters went nicely. He analyzed my product sales site and complimented it on the structure and then proceeded to request me thoughts about my current market, the approaches I use in my current market, and right after about 5 minutes he obtained into tearing my product sales site apart.

Just after he worked by my headline, he went into what I must set into the body and off the prime of his head started out telling me Specifically what he would like to see in my product sales letter… and about thirty seconds into him speaking I started out having goosebumps… I had a imagined operate by my head, “Holy Cow! Eben Pagan is creating my product sales letter…”

So I designed sure not to open my mouth and permit Eben chat uninterrupted for as prolonged as he required to go.

He then stopped right after a pair of minutes and questioned me if there was something I required to add. I responded, “Nope. You pretty a great deal just wrote my product sales letter”. His reply, “Then I guess we’re done right here then”. We shook palms and I still left the stage to applause and dozens of people today required to get my organization card. (I guess I someway amazed them with my silence).

Despite the fact that it would be not possible for me to reveal the entire methodology Eben used to generate my product sales letter in a limited report, he did give me the most vital magic formula he employs in his copywriting and I required to pass that together to you.

During the preliminary trade he questioned, “What’s your most effective visitors supply?” I replied, “Google AdWords is palms down the most reliable and trustworthy.” “What’s your most effective Google AdWords technique, which has worked most effective for you and which any community advertising newbie could use and get rapid final results?”

Eben questioned. I answered his question and he said, “Set that into your product sales letter. Set the most effective technique you have and give it absent for free in the copy of your product sales letter.” Now I have to acknowledge I was reluctant to even tell Eben Pagan about my technique, a great deal considerably less give it absent to everyone who visits my web page. But that was particularly what he was asking me to do.

I was a bit worried about supplying absent my ‘bread and butter’ technique, but then the mild bulb went off in my head. He defined that by placing your most effective technique initially, which any newbie can use, you are carrying out a selection of matters, which 99.99% of product sales letters fail to do:

1. You are having the prospect to read your product sales letter, simply because you are embedding beneficial material between your product sales presentation.


2. You are getting their have faith in and getting reliability, simply because the prospect will be thinking, “Gee, if this is what he’s supplying absent, I can only visualize the benefit I will be having if I paid him to display me extra.”


3. Psychologically, you are quickly turning your self into “their expert”, simply because between a sea of ‘snake oil salesmen’, you have given them something they can employ instantly, get final results and your prospect will have a pure tendency to come back again to you for extra, endlessly. (Much like I come back again to Mike, while he will get to siphon extra income from my wallet with each new advertising.)

What designed that session even extra remarkable was that I understood Eben was displaying me how to do something he, himself, employs in his advertising for Double Your Relationship – a $20 Million company.

As my close friend Jim Yaghi effectively pointed out, in David DeAngelo’s product sales site, Eben offers absent a technique which any dude can use to quickly know if a girl is prepared to be kissed or not. He calls it the “Kiss Examination”. Eben was telling me to use my variation of the “Kiss Examination”, which offers unbelievable benefit, rapid final results and is easy to do.

So up coming time you sit down to generate a product sales letter, start out with your most effective easy to do technique and give it absent for free. It really is Eben’s $20 Million copywriting magic formula.

Source by Ferny Ceballos